Emotion deserves a promotion
Katy Young Katy Young

Emotion deserves a promotion

Merging the psyche of human pain points with persuasive messaging creates experiences that run deeper than transactional fluff…

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If not now, when?
Katy Young Katy Young

If not now, when?

I like to think of this as copywriting 2.0, an evolution of where I’ve been and a precursor for where I’m heading…

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Authenticity vs AI
Katy Young Katy Young

Authenticity vs AI

Top tier talent can’t be machine learnt. Because copywriting is a craft and an art form that can’t be robo replicated…

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