If not now, when?

Welcome to my new website.

I like to think of this as copywriting 2.0, a fresh new chapter that champions where I’ve come from and where I’m heading.

18 years ago I joined BBH as a junior copywriter, before freelancing on-site in London at ad agencies Adam & Eve and Design Bridge. Fast-forward to now and I now work with a range of advertising and marketing agencies, healthcare consultancies and independent clients on projects big and small.

It’s been 6 years since I refreshed my website, so I thought, if not now, when?

I’m one of those people who likes to get things done, so I started teaching myself how to use some new digital tools. I’m already a YouTube, Insta and Canva pro, so I thought how hard can it be?

With a degree in design, designing and building this website has been really satisfying, both fuelling my creativity but also showing me I can do anything I put my mind to. That’s a great life lesson whatever your industry.

As the site evolves, I’ll be adding more work samples and sharing more thought leadership style blogs here.

This first entry is a little like meeting a new client, so if you’ve never met me before, I’ll tell you what I tell new clients…

I do 3 things exceptionally well - campaign ideas, brand identity and copy rollout.

You can find out more about all of those things on the site, just head over to my Strategy or Projects page.