Copywriting Projects
That Enage & Inspire
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I Help Brands Thrive With Confidence, Clarity & Consistency Across All Channels
I love what I do. And that’s reflected in the first-class copywriting service I deliver.
Clients from Oxford to India count on me for campaign ideas, copy rollout across all channels and brand identity. Whether that’s a new name, strapline, tone of voice guide, brochure, billboard or socials.
The projects below demonstrate the diversity of my work. From property brochures to gelato shop websites, finance group branding to fitness store promos, every project I commit to is written to a premium standard, with precise focus on tone of voice and with tomorrow’s consumers’ needs and desires in mind.
★ Arch & Bloom, Berkeley Homes
A sample of brochure copy written for Arch & Bloom, a progressive new development in Surrey. The tone of voice was inviting, distinguished and lifestyle-led. I created the concept of elevating the everyday, which ran through the brochure as I detailed the fine balance of cosmopolitan and countryside.
★ Kuoni
After the Covid-19 pandemic, Kuoni needed a fresh campaign that restored faith in travel. I created a few campaigns for them, including ‘Passport to Joy’, ‘The Hypnotic Exotic’ and ‘Holidays are KuONi’ using ‘ON’ in the brand name. The wanderlust vibes and vibrant energy delivered confidence and excitement in an unpredictable time.
★ P10 Financial Group
A sample of brand identity work for P10 Financial Group, leaning into transformational growth and an aspirational tomorrow. Together with the team, we outlined the challenges private investors and HNWI face, before offering an integrated solution, built with the next generation of go-getters in mind.
★ Pranha Home Fragrances
A snippet of on-pack copy for an Indian aromatherapy brand. Pranha wanted captivating, atmospheric copy to sit on their seasonal candle and aromatherapy oil boxes. I dialled up the fragrance notes and elements of each candle, crafting a sensorial narrative that set the scene for clarity and a new realm of relaxation.
★ TML / The Mortgage Lender
TML are a real-life lending solution, offering dream schemes for first-time buyers and BTL you can bank on. I created two campaigns for them - Unleash the Niche, focusing on their unique borrowing solutions and Leave The Dark MortgAGES Behind, helping to position them as a fresh disruptor in a sea of sameness.
★ Lenovo
A vibrant and energising campaign for Lenovo, mixing the fun and the functional. For this campaign, I wrote headlines and feature-led product copy, enabling the range’s zany uniqueness to shine. The tone of voice was light, playful and informative, focusing on how Lenovo products make deadlines dead fun.
★ Pinks Parlour
A bright and sweet rebrand for Pinks Parlour, an independent gelato shop in West Sussex. I came up with the concept ‘Joy in Every Scoop’ and created ‘The Inside Scoop’, a customer-facing newsletter. I also wrote all of the website copy and ran a number of discovery workshops with the client to identify USPs and align brand positioning.
★ Vanish
Advertising copy for Vanish Instant Stain Remover, highlighting the features and benefits of a product that removes stains fast, while being kind to all fabrics. The tone of voice was direct and everyday relatable, speaking to everyone from busy mums to boardroom presenters (and the ones who do it all!), delivering a reliable and innovative FMCG solution that works for fast-paced lives.
★ Sushi Daily
A selection of the names and rationales I created for the new sub-brand of Sushi Daily. The new sub-brand needed to feel consistent and aligned with the core brand, but captivating and inviting in its own right. I mixed heritage and a fresh, fun vibe to create names and concepts that delivered a memorable brand evolution.
★ Sweaty Betty
A snapshot into a large volume of customer emails that I wrote for Sweaty Betty, promoting their new product offerings, sale lines and in-store events. The tone of voice was empowering, inclusive and active, with captivating subject-lines and point-of-sale headlines.
★ Beauty & The Bees
Promotional copy for a holistic, regenerative skincare line featuring the active ingredient bee venom. I created ‘stingcare’ to be used across the entire campaign, with nature’s best-kept beauty secret as the hero theme.