Copywriting and why remote working works
I’ve been a freelance copywriter for 14 years, and I’ve been copywriting for 19 years.
Before I went freelance, I worked in-house at various advertising and marketing agencies in Oxfordshire and London. It was fast-paced, dynamic and chaotic. But I wouldn’t swap where I am now for anything. Because remote working works. Not just for me, but for everyone. I’ll explain…
Copywriting is a craft. That craft isn’t enhanced by a long, tiring commute, or for the monotonous regimes of clocking in, taking a set lunch break and trying to generate ideas over office chat. It requires precise focus, in my own environment, where I can create, develop and refine without distraction.
Freelance copywriter life is just better with flexibility. Working from home is where I feel most happy and content, so it’s natural that it’s where I’ve come up with my best ideas, won my biggest clients, nurtured business relationships and designed the website you’re reading this blog on right now.
It’s also less performative. When you strip away the car you arrive to the office in, the clothes you’ve picked out to fit the team culture, and the way you subconsciously behave in the office, you find your own path, rooted in authenticity. You start realising how you want to show up for yourself, how you want your own brand to sound, how to set boundaries with clients and what kind of people you want in your circle of influence.
Those are powerful lessons in life, and ones you won’t learn making tea for the Creative Director, in an office with an invisible but obvious hierachy.
Remote working, when you collaborate with the right people is empowering. As a freelance copywriter, I can work with anyone, anywhere. In the past few years, I’ve had Copywriting London jobs, Copywriting Oxford jobs, even Copywriting India jobs. You’re ultimately the CEO of your own destiny, and the web is your oyster.
Because you don’t clock off at 5:00pm, it opens up the world. Time zones become fluid, because you can work whenever, wherever. Weekends aren’t locked down by corporate passwords because you own the lot. And your salary? That’s dicated by how much you want it. Trust isn’t given, it’s earned - by the work you deliver, the deadlines you meet and the reputation you build.
Being a freelance copywriter isn’t for everyone. It’s definitely is a game of risk and reward. But for those with an innate passion for creative writing, ideation and the aspiration to chase their dreams, it’s a job that’s deeply fulfilling, stimulating and enriching.
If you’d like to work with a freelance copywriter that combines deep passion for their craft with almost two decades of expertise, get in touch today. I’d love to hear from you.