Clean, sharp communications
from concept to call to action

Virgin Active

Company: Virgin Active   Industry: Health/fitness

Brief:

  • Create various club flyers to advertise current promos such as the Medway ‘bring a friend’ endorsement
  • Create an internal campaign to remind staff to be environmentally-conscious and remember to switch off computers and car-share etc

The Virgin Active tone of voice is cheeky and exuberant. A polar opposite to David Lloyd (one of their main competitors), the focus was always to shift customers away from the higher-priced clubs and convince them to join a more affordable, better-equipped health club.