Clean, sharp communications
from concept to call to action

The Nottingham

Client: The Nottingham   Industry: Finance   Agency: Redtag DM

 

Brief:

Redtag DM have worked with The Nottingham for years and recently asked for my help to create compelling copy for customer letters and their in-branch building society and estate agency communications. The brand, although serious, is light-hearted and friendly.

The building society branch of The Nottingham needed to send out minimum balance letters to their customers who had savings accounts that would soon be closed unless they topped up their account balances. The tone needed to be direct, instructional but also considerate.

The client was pleased with the balance of authority and sensitivity and I have since worked with them on other briefs.

Deliverables: Customer account letters

Content was originally sourced and written to tight deadlines under strict brand guidelines.