Clean, sharp communications
from concept to call to action

The Doyle Collection

Client: The Doyle Collection Industry: Hotel and leisure Agency: Deep

 

Brief:

To create brochure copy (headlines/body copy/CTA) for prestigious hotel chain The Doyle Collection including their iconic UK hotels ‘The Kensington’, ‘The Bloomsberg’ and ‘The Marylebone’

Distinguishing three marvellously decorated and maintained world-renowned hotels apart from the competition wasn’t exactly challenging, although strict word limits made for absolute precision while describing these splendid buildings.

Working alongside Deep, I travelled to London and was shown around the spectacular hotel trio by the client to absorb just how decadent the individual atmospheres were.

After a lot of scribbling in the hotel corridor and a lot of highlighting on the train back home, I crafted copy which fit the brief and tempted more guests to stay in these lavish retreats.

 

Deliverables: Brochure copy