Clean, sharp communications
from concept to call to action


Client: Pilot  Industry: Stationery   Agency: JJ Marketing


Pilot had created a Happy Writing campaign which aimed to encourage people to put pen to paper instead of finger to keyboard. A #happywriting was created to persuade people to share their words and illustrations. They wanted to remind people of how fun it can be to scribble and scrawl with one of their Liquid Ink pens rather than clinically tapping on boring old grey keys.

In this specific brief, we were targeting students so the headlines I created focused on studying, term-time and the potential that lay before young people bursting with ideas. The tone was light-hearted, inspiring and fun.



Range of headlines to illustrate the message of the Happy Writing campaign – that writing something by hand is so much more fun and satisfying than tapping it out on a clunky keyboard.