Clean, sharp communications
from concept to call to action

Dove

Client: Dove   Industry: Health & beauty   Agency: Billington Cartmell

Brief:

Billington Cartmell invited me to London to work on the Project Dorothy/Stay Colourful campaign which involved writing content for the social media campaign Stay Colourful makeover app. I checked out the wireframes, researched the brand and absorbed everything about the product range then got stuck into persuading customers to upload photos of themselves and transform their dull, flat hair colour that was fading fast into vibrant, rich tones conditioned to last in just a few clicks.

Customers could discover just how healthy, nourished and full of shine and life their hair could look online and were reminded that this wasn’t just an illusion. They could of course, recreate the same salon-worthy style at home and keep their colour fresh for 10 weeks with Dove’s Colour Radiance range available nationwide.