Clean, sharp communications
from concept to call to action

Blue Cross

Client: Blue Cross   Industry: Charity   Agency: Rule of Three



Blue Cross recently launched a new sub-brand: The Clothes Line. Prior to the launch, they needed help defining their brand and underlining its presence in an already saturated market. Working alongside Rule of Three, I produced a bulk of copy for them to pick and mix from in their overall comms including a brand manifesto, tone of voice guidance and web content.

The Clothes Line is a fresh, rewarding way of donating premium garments to charity. Their aim is to upgrade the standard of standard charity donations – premium well-healed pieces for well-homed pets.



Brand manifesto, Tone of Voice guidance, Web content