Clean, sharp communications
from concept to call to action

Blacks Leisure Group

Clients: The North Face, Berghaus, Garmin, Camelback, O’Neill, New Balance  Industry: Online sales/outdoor
Blacks Leisure Group


  • Create engaging, persuasive product descriptions and product information guides to convert sales.
  • Aid with design of Blacks Leisure Group/The North Face promo in Runner’s World magazine

Deliverables: Online copy, brochure

Thousands of product descriptions were researched and written from state-of-the-art tents to the latest camping and adventure apparel.

Strict guidelines were in place for the various brands including checking out competitor styles/prices and honing the content to ensure customers didn’t stray and purchase from another site/store.

Various copy still live on the site:

Asics Gel Mens Running Trainers

The North Face Womens Jacket

Jacket Buying Guide