Clean, sharp communications
from concept to call to action

Audi

Client: Audi   Industry: Automotive   Agency: BBH Retail (a division of BBH)

 

Briefs:

  • Create bespoke and generic brochures for each Audi centre/showroom across the country to give to customers.
    Also the brochures were sent out to members of the Audi owner’s club.
  • Create the new model information booklet detailing new models, USPs and standard/upgrade options
  • Create a dynamic billboard advert to highlight the fact the A3 was still the same price as it was a few years ago
  • Create a radio script for the cabriolet range in the height of summer

Deliverables: Brochure, booklet, billboard advert, radio script

Content was originally sourced and written to tight deadlines under strict brand guidelines.

Design was clean, sharp, athletic and muscular – a reflection on the Audi brand.